Build a Brand That Wins Its Category

For founders with global ambition, I build the brand to match.

Hi, I'm DLKR. For 30 years, I’ve used my unique multicultural perspective—British roots, an Australian upbringing, and three decades in Tokyo—to uncover the human truth behind the data.I translate that truth into the three pillars of a remarkable brand:

  • Purposeful Positioning: A clear, compelling reason to exist.

  • Iconic Identity: A memorable look and feel.

  • Compelling Content: A story that resonates and drives action.

A minimalist line drawing cartoon of a team collaborating on brand strategy.

Get My Strategic Brand Playbooks—For Free


Get a new DTC brand playbook with each issue. Learn how I craft brand concepts, positioning, identity, and content strategy. You'll also receive the ebook and audiobook of my full system, plus community chat access. All 100% free, no ads, no fluff.

Get a Custom Strategic Brand Roadmap


Stuck on a critical challenge? Get an expert perspective and actionable advice without a long-term commitment.In a 60-minute call, we'll diagnose your most pressing brand or content problem. Within 48 hours, you'll receive a PDF with my full analysis and concrete next steps for an investment of $497.

Have questions? Explore the FAQ

Your Dedicated Strategic Brand Partner


Ready to move from vision to execution? This is where we partner to build your brand and consistently attract your ideal customer. I become an extension of your team, executing on a clear plan so you can focus on leading your business.

Alignment & Deep Dive

We start with an intensive strategy session to crystallize your brand's story, vision, and goals. I'll come prepared with a full audit of your existing presence, ensuring our time is 100% focused on future growth.

Build Your Strategic Foundation

Together, we'll lock in the core pillars of your brand: powerful Positioning, a magnetic Identity, and a scalable Content Strategy. This is the blueprint for everything that follows.

Consistent Execution & Delivery

This is where your brand comes to life. I get to work implementing the strategy, delivering a steady stream of ready-to-publish content (text, media, captions) directly to you.

Asynchronous Workflow

We operate in a simple client portal designed for busy founders. You get full visibility and expert execution, without the constant meetings.

The Result: Effortless Consistency

You get a brand that works for you, managed by a world-class strategist, without the overhead of a full-time hire. Our asynchronous model respects your time and gives you the freedom to lead.Full Control. No Lock-in Contracts.
Your business needs change, and your subscription can too. Pause or cancel anytime, no questions asked. This is a partnership built on trust and results.

Monthly Investment: $4,997

Have questions? Explore the FAQ

Guiding Principles


Jeff Bezos, Executive Chairman, Amazon

Jeff Bezos

Executive Chairman, Amazon


"Your brand is what other people say about you when you're not in the room."

Seth Godin, Author & Entrepreneur

Seth Godin

Author & Entrepreneur


"A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another."

Steve Forbes, Chairman, Editor-in-Chief, Forbes Magazine

Steve Forbes

Chairman, Editor-in-Chief, Forbes Magazine


"Your brand is the single most important investment you can make in your business."

Marty Neumeier, Author, The Brand Gap

Marty Neumeier

Author, The Brand Gap


"A brand is a person's gut feeling about a product, service, or organization."

Simon Sinek, Author & Leadership Expert

Simon Sinek

Author & Leadership Expert


"The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe."

Scott Galloway, Professor of Marketing, NYU Stern School of Business

Scott Galloway

Professor of Marketing, NYU Stern School of Business


"The best brands are a beacon for talent. A great brand is a talent acquisition and retention strategy."

Let’s Connect


Feel free to get in touch via the form below or email [email protected].

The Strategic Brand Roadmap FAQs


What is The Strategic Brand Roadmap?

The Strategic Brand Roadmap is a 60-minute, high-impact strategic session designed to provide you with expert clarity on a critical brand or content challenge, followed by a document that outlines a clear, actionable path forward, ensuring your next steps are the right ones.The process is simple and focused:

  1. Booking: You book a time that works for you and complete a brief questionnaire outlining your primary challenge.

  2. The Clarity Session: We meet for a 60-minute deep-dive call to diagnose the problem, clarify your goals, and identify key obstacles.

  3. The Deliverable: Within 48 hours of our call, you will receive The Brand Roadmap—a personalized PDF containing my complete analysis, strategic recommendations, and a step-by-step action plan.

Who is this for?

This service is ideal for founders who are facing a specific roadblock and need an objective, expert perspective. It's designed to deliver immediate value and a tangible plan. For those considering my Strategic Brand Partnership retainer, this is a great way to gain expert insights while determining if we're a good fit.

Will our session be recorded?

Unless you request otherwise, yes. I use Google Meet and will provide you with a video recording of our session for your records. This will be kept private.

Is our work kept confidential?

Absolutely. Your work is strictly confidential. I will never disclose your information without your written permission and will gladly sign an NDA. You can learn more in my Privacy Policy.

How much does it cost?

The investment is a one-time payment of $497. There are no contracts, commitments, or ongoing fees. This session is designed to deliver a significant return by providing the strategic clarity needed to avoid costly mistakes, save time, and more effectively convert visitors into customers.

What happens if I need to cancel or reschedule my session?

I understand that plans can change. You can easily manage your booking using the link in your confirmation email.If you provide more than 48 hours' notice, you can reschedule at no cost or receive a full refund. If you provide notice within 24–48 hours of our session, you can still reschedule for free. However, if you choose to cancel, a 50% fee will be deducted from your refund to cover the strategic preparation already completed for your session.Cancellations made with less than 24 hours' notice and no-shows are not eligible for a refund.Please see my Refund and Cancellation Policy for more details.

What if I have more questions?

Feel free to email me at [email protected]. I am happy to answer any questions you may have.

How do we get started?

Simply click the button below. You will be directed to my booking page, where you can select a convenient time and complete your payment. You'll also have the chance to provide any information you would like me to review before the session.

The Strategic Brand Partnership FAQs


What exactly is The Strategic Brand Partnership subscription?

Think of it as having an expert brand and content director on your team, but without the full-time salary.You get dedicated, senior-level strategic support for a fraction of the cost of a full-time hire. I am your thinking partner, developing the strategy behind your content to ensure everything you publish grows your brand and business. The flexible monthly subscription that gives you consistent support and can be paused or canceled anytime.

What happens after I subscribe? What's the process?

Once you subscribe, we follow a clear process that is designed to save you time, give you new insights, and build a foundation for sustainable, long-term growth.

  1. Alignment & Deep Dive: We start with an intensive strategy session to crystallize your brand's story, vision, and goals. I'll come prepared with a full audit of your existing presence, ensuring our time is 100% focused on future growth.

  2. Build Your Strategic Foundation: Together, we'll lock in the core pillars of your brand: powerful Positioning, a magnetic Identity, and a scalable Content Strategy. This is the blueprint for everything that follows.

  3. Consistent Execution & Delivery: This is where your brand comes to life. I get to work implementing the strategy, delivering a steady stream of ready-to-publish content (text, media, captions) directly to you.

  4. Asynchronous Workflow: We operate in a simple client portal designed for busy founders. You get full visibility and expert execution, without the constant meetings.

How does the subscription work? Can I pause or cancel?

Once you subscribe, in addition to the process above, you'll be able to add as many tasks as you like to our shared to-do list and adjust the priority order. That said, you don't have to figure it all out by yourself. If you're ever unsure of what we should focus on at any time or need help planning a new approach, I'll be happy to help.The system is designed for flexibility. You can pause or cancel the subscription at any time via the web portal. This ensures you only pay for the months you have active work for me.

We have several brands—our company, our product, and me as the founder. Can you handle them all?

Yes. I have extensive experience working with corporate, product, and personal brands, often for the same client. During our kick-off, we will establish priorities and build a cohesive strategy that benefits all of them.

Can you build or redesign my website?

No. In the same way that an architect designs the blueprint but doesn't build the house, I focus on website strategy. I'll help you plan the platform, structure, design approach, and copy. This ensures your website is strategically sound before you invest in development, saving you time and money.

Will you post on my blog, social media, or manage my accounts?

No. I create all the content for you, but I have a firm policy of not posting on your behalf. This is for three key reasons that benefit you directly.

  • Security: You never have to share your passwords.

  • Speed: You will be engaging with your audience directly and able to answer nuanced or sensitive questions immediately.

  • Control: Giving you the final say and the ability to make last-minute changes instantly.

How is this different from hiring a cheaper freelancer on Upwork or Fiverr?

Marketplace freelancers are typically task-doers: you provide the strategy, manage the project, and assume the risk.When you partner with me, you're investing in a proven strategic system. I manage the entire process from strategy to creation, transferring the risk to an expert. You don't just get a deliverable; you get a cohesive, revenue-generating asset.

Why can't I just use AI tools to do this myself?

AI is a powerful engine, but it lacks a steering wheel or a map. It can't provide a business-savvy strategy, ask insightful questions, or apply the refined taste needed for exceptional work.I act as the strategist—the driver—who directs the tools and ensures the final output is strategically aligned with your vision, not just algorithmically generated.

I don't see a portfolio or client testimonials. How can I see your work?

Much of my best work is done for agencies under strict non-disclosure agreements (NDAs). Instead of a conventional portfolio, I showcase my strategic thinking and processes by regularly publishing brand playbooks in my newsletter. Each issue presents a new DTC brand, progressing through its products, business concept, positioning, identity, and content strategy.If you subscribe, you'll also receive my whole system in eBook (PDF, EPUB, and Kindle) and audiobook (MP3) formats. It's 100% free and lets you understand my approach in detail before making a commitment.

How do we communicate?

Everything is designed to be efficient, organized, and to save you time. Most of our collaboration will happen in a simple-to-use client portal, which keeps all payments, tasks, conversations, and files in one place. We'll schedule live calls for key milestones like our initial strategy session, and you can always book a call whenever you feel one is needed.

You're based in Tokyo. How will the time zone difference work if I'm in the US?

We turn the time difference into an "overnight advantage." Your workday ends as mine begins. You can send me requests at the close of your business day and wake up to progress or a completed deliverable in your inbox. This creates a seamless 24-hour work cycle that speeds up your projects.

Is our work kept confidential?

Absolutely. Your work is strictly confidential. I will never disclose your information without your written permission and will gladly sign an NDA. You can learn more in my Privacy Policy.

Can we have a trial run?

My Brand Roadmap service is the perfect solution. It's a one-time, low-risk way to test out working with me and see if we're a good fit.

What is the refund policy for the monthly subscription?

You are free to cancel your subscription at any time. Your cancellation will take effect at the end of your current billing period, and you will not be charged again. You will continue to have full access to the service until your current period ends.Payments for the monthly partnership are non-refundable, and I do not issue credits for partially used months. Your subscription fee reserves my time and ensures my availability to you for the entire month.Please see my Refund and Cancellation Policy for more details.

I have more questions.

Feel free to email [email protected] and I'll be happy to answer any questions you may have.

How do we get started?

Just click the button below, and you'll be directed to my client portal where you can subscribe. I'll contact you soon after with a simple onboarding process to get things started.

Terms of Service


Last updated: September 20, 2025

THIS TERMS OF SERVICE AGREEMENT (the "Agreement") constitutes a legally binding agreement by and between DLKR Inc., a Kabushiki Kaisha organized under the laws of Japan ("DLKR Inc.") and the client, whether personally or on behalf of an entity ("Client"), with regard to access and use of the DLKR Inc. website: https://www.thedlkr.com (the "Website") and any other media form, channel, mobile website or mobile application related, linked or otherwise connected thereto.Failure to agree and adhere to all of the terms, conditions, and obligations contained herein results in the express prohibition of the Client's use of the Website, and the Client is ordered to discontinue use immediately. Thereafter, the relationship between Client and DLKR Inc. shall cease and be of no further force and effect between the parties, except that any obligation of Client to pay DLKR Inc. for services rendered shall remain and continue to be an ongoing obligation owed by Client to DLKR Inc.1. Intellectual Property RightsUnless otherwise indicated, the Website is the property of DLKR Inc. and all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics of any nature and regardless of format (herein, collectively or individually, the "Content") and the trademarks, service marks, and logos contained therein (the "Marks") are owned and controlled by DLKR Inc. and are protected by copyright and trademark laws and any other applicable intellectual property law or regulation of Japan, foreign jurisdictions, and international conventions. The Content and Marks are provided "As-Is" for your information and personal use only. Except as expressly provided herein, no part of the Website and no Content may be copied, reproduced, aggregated, republished, uploaded, posted, displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without DLKR Inc.'s express prior written permission. DLKR Inc. reserves all rights in the Website, Content, and Marks.2. Ownership of Materials and Work ProductAll designs, strategies, and original source files created on Client's behalf ("Projects") belong to the Client, and the Client shall be the sole owner of the copyright for all Projects. In the event that any operation of law would cause DLKR Inc. to become the owner of a Project, in whole or in part, rather than the Client, DLKR Inc. irrevocably and perpetually assigns its entire interest in the Project to the Client, without limitation.The Client warrants that any and all materials provided to DLKR Inc. as examples or as material to be incorporated into a Project are owned by the Client and do not infringe on or misappropriate any third party's rights, including, but not limited to, all intellectual property rights and any right of publicity.DLKR Inc. agrees not to share, display, or discuss the Client's Projects publicly (e.g., on social media, its website, or in a portfolio) without obtaining prior express written permission from the Client.3. Third-Party FontsIn the event that any Project incorporates fonts that are not owned by DLKR Inc. and require a commercial license for the Client to legally reproduce, distribute, or publicly display the Project ("Third-Party Font(s)"), DLKR Inc. will inform the Client in writing that one or more Third-Party Fonts have been incorporated into the Project and that the Client will need to purchase one or more licenses for the Third-Party Fonts from the rights-holder(s). So long as DLKR Inc. has informed the Client of the incorporation of Third-Party Fonts, the Client assumes all responsibility for any consequences as a result of a failure by the Client to purchase one or more licenses for any Third-Party Fonts incorporated into a Project.4. User RepresentationsBy using the Website, the Client represents and warrants that: the Client has the legal capacity and agrees to comply with these Terms of Service; the Client is not a minor in the jurisdiction of their domicile; the Client will not access the Website through automated or non-human means; the Client will not use the Website for any illegal or unauthorized purpose; the Client's use of the Website will not violate any applicable law or regulation.5. Prohibited ActivitiesThe Client shall not access or use the Website for any purpose other than that for which the Website is made available. The Website may not be used in connection with any commercial endeavors except those related to the work performed by DLKR Inc. on behalf of the Client. Further, the Client agrees to refrain from the following: making any unauthorized use of the Website; retrieving data or content for the purposes of creating or compiling a database or directory; circumventing, disabling, or otherwise interfering with security-related features on the Website; engaging in unauthorized framing or linking of the Website; tricking, defrauding, or misleading DLKR Inc. or other users; interfering with, disrupting, or creating an undue burden on the Website or DLKR Inc.'s networks or servers; using the Website in an effort to compete with DLKR Inc.; deciphering, decompile, disassemble, or reverse engineer any of the software comprising or in any way making up a part of the Website; bypassing any measures on the Website designed to prevent or restrict access to the Website or any portion thereof; harassing, annoying, intimidating, or threatening any of DLKR Inc.'s employees, independent contractors, or agents providing services through the Website; deleting the copyright or other rights notice from any Content; copying or adapting the Website's software; uploading or transmitting viruses, Trojan horses, or other harmful material; disparaging, tarnishing, or otherwise harming DLKR Inc.; using the Website in a manner inconsistent with any applicable laws, statutes, or regulations.6. Client Feedback
The Client acknowledges and agrees that any questions, comments, suggestions, or other feedback or submissions (each a "Submission") provided by the Client to DLKR Inc. shall be the sole property of DLKR Inc. DLKR Inc. is under no obligation to keep a Submission confidential. DLKR Inc. shall be the sole and exclusive owner of all rights related to the Submission—except to the extent that rights are granted to the Client under Section 2 ("Ownership of Materials and Work Product")—and shall at its sole and unrestricted discretion use and disseminate a Submission for any lawful purpose without permission, acknowledgment, or compensation to the Client. The Client agrees that it has the right to articulate and put forth the Submission and hereby waives all claims and recourse against DLKR Inc. for its use of the Submission.
7. Management and OversightDLKR Inc. reserves the right to monitor the Website for violations of these Terms of Service and to take appropriate legal action in response to a violation. DLKR Inc. further reserves the right to restrict or deny access to the Website or disable the Client's use of the Website. Such a decision shall be in the sole discretion of DLKR Inc., without notice or liability to the Client. All decisions regarding the management of the Website shall be at the sole discretion of DLKR Inc. and shall be designed to protect DLKR Inc.'s rights and property.8. Privacy PolicyBy using the Website, the Client agrees to be bound and abide by the Privacy Policy, which is incorporated herein by reference. The Website is hosted in Japan. Accessing the Website from any other region of the world with laws or other requirements governing personal data collection, use, or disclosure that differ from applicable laws in Japan may result in the transfer of your data to Japan. The Client's continued use of the Website and transfer of data to Japan constitutes the express consent of the Client to the transfer and processing of data in Japan.9. Returns and RefundsDLKR Inc.'s policies regarding returns and refunds are detailed in our separate Refund Policy, which is incorporated into these Terms of Service by reference. Please review our Refund Policy, available on our Website, for complete information.10. ModificationDLKR Inc. reserves the right to change, alter, modify, amend, or remove anything or any content on the Website for any reason at its sole discretion. DLKR Inc. reserves the right to modify or discontinue all or part of the Website without notice and without liability to the Client.11. Connection InterruptionsDLKR Inc. does not guarantee or warrant that the Website will be available and accessible at all times. Issues with hardware, software, or other items may result in interruptions, delays, or errors beyond DLKR Inc.'s control. The Client agrees that DLKR Inc. shall not be liable to the Client for any loss, damage, or inconvenience caused by the Client's inability to access or use the Website during any interruption in the connection or service.12. Governing LawThese Terms of Service shall be governed by and construed in accordance with the laws of Japan without regard to conflict of law principles.13. LitigationAny legal action of whatever nature shall be brought in the Tokyo District Court, which shall have exclusive jurisdiction as the court of first instance. The parties hereto consent to personal jurisdiction in said court and waive all defenses of lack of personal jurisdiction and forum non conveniens with respect to venue and jurisdiction. The application of the United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transaction Act are excluded from these Terms of Service.14. DisclaimerThe Website is provided on an as-is, as-available basis. The Client agrees that its use of the Website and Services are at the Client's sole risk. DLKR Inc. disclaims all warranties, express or implied, in connection with the Website and the Client's use thereof, including the implied warranties of merchantability, fitness for a particular purpose, and non-infringement. DLKR Inc. makes no warranties or representations about the accuracy or completeness of the Website's content or the content of any websites linked to the Website and assumes no liability for any errors, mistakes, or inaccuracies of content and materials, personal injury or property damage, of any nature whatsoever, any unauthorized access to or use of DLKR Inc.'s secure servers and/or any personal information and/or financial information stored therein, any interruption or cessation of transmission to or from the site, any bugs, viruses, Trojan horses, or the like which may be transmitted to or through the Website by any third party, and/or any errors or omissions in content and materials or for any loss or damage of any kind incurred as a result of the use of any content posted, transmitted, or otherwise made available through the Website.15. Limitations of Liability and IndemnificationDLKR Inc. and its directors, employees, members, independent contractors, or agents shall not be liable to the Client or any third party for any direct, indirect, consequential, incidental, special, or punitive damages, including lost profit, lost revenue, lost data, attorneys' fees, court costs, fines, forfeitures, or other damages or losses arising from the Client's use of the Website. The Client agrees to defend, indemnify, and hold harmless, DLKR Inc. and its subsidiaries, affiliates, and all respective officers, members, agents, partners, employees, and independent contractors from and against any loss, damage, liability, claim, or demand including reasonable attorneys' fees and expenses, made by any third party due to or arising out of: (1) use of the Website; (2) breach of these Terms of Service; (3) any breach of the Client's representations and warranties set forth herein; (4) the Client's violation of the rights of any third party, including but not limited to intellectual property rights. Notwithstanding the foregoing, DLKR Inc. reserves the right, at the Client's expense, to assume control and defense of any matter for which the Client shall be required to indemnify DLKR Inc. hereunder. The Client agrees to cooperate with the defense of such claims.16. User DataThe Client is solely responsible for all data transmitted to or that relates to any activity the Client has undertaken using the Website. DLKR Inc. shall have no liability to the Client for any loss or corruption of any such data, and the Client hereby waives any right of action against DLKR Inc. from any such loss or corruption.17. Electronic Communications, Transactions, and SignaturesThe Client hereby consents to receive electronic communications from DLKR Inc. and agrees that all agreements, notices, disclosures, and other communications sent via email or through the Website satisfy any legal requirement that such communication be in writing. The Client hereby agrees to the use of electronic signatures, contracts, orders, and other records, and to electronic delivery of notices, policies, and records of transactions initiated or completed by DLKR Inc. or through the Website. The Client hereby waives any rights or requirements under any statutes, regulations, rules, ordinances, or other laws in any jurisdiction which require an original signature or delivery or retention of non-electronic records or to payments or the granting of credits by any means other than electronic.18. MiscellaneousThese Terms of Service and any policies posted on the Website constitute the entire agreement and understanding between the Client and DLKR Inc. The failure of DLKR Inc. to enforce any right or provision of these Terms of Service shall not operate as a waiver of such right or provision. If any provision or part of these Terms of Service is determined to be unlawful, void, or unenforceable, that provision shall be severed from these Terms of Service but shall not otherwise affect the validity or unenforceability of the remaining provisions herein. Nothing in these Terms of Service, the Privacy Policy, or on the Website shall be construed to constitute the forming of a joint venture, partnership, employment, or agency relationship between the Client and DLKR Inc.19. Contact InformationFor any questions or complaints regarding the Website, please contact DLKR Inc. at:DLKR Inc.
3F Yazawa Building UFC, 3-1-9 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
[email protected]

Privacy Policy


Last updated: September 20, 2025

1. IntroductionWelcome to DLKR Inc.
DLKR Inc. ("us," "we," or "our") operates https://www.thedlkr.com (hereinafter referred to as "Service").
Our Privacy Policy governs your visit to https://www.thedlkr.com and explains how we collect, safeguard, and disclose information that results from your use of our Service. We use your data to provide and improve our Service. By using the Service, you agree to the collection and use of information in accordance with this policy.Our Terms of Service ("Terms") govern all use of our Service and, together with this Privacy Policy, constitute your legally binding agreement with us ("Agreement").2. DefinitionsService: The https://www.thedlkr.com website operated by DLKR Inc.
Personal Data: Data about a living individual who can be identified from that data.
Usage Data: Data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies: Small files stored on your device (computer or mobile device).
Data Controller: The entity that determines the purposes for which and the manner in which any personal data are processed. For the purpose of this Privacy Policy, we are the Data Controller of your data.
Data Processors (or Service Providers): Any person or entity who processes data on behalf of the Data Controller. We use the services of various Service Providers to process your data more effectively, including but not limited to Cal.com, GetZendo.io, Stripe, Google, Meta, and Substack.
Client: The individual using our Service. The Client corresponds to the Data Subject, who is the subject of Personal Data.
3. Information Collection and UseWe collect several different types of information for various purposes to provide and improve our Service to you.Personal Data: While using our Service, such as when booking a session or subscribing, we may ask you to provide us with certain personally identifiable information. This may include, but is not limited to:
• Full Name
• Email Address
• Company Name
• Billing Information (processed securely by our payment provider and not stored on our servers)
• Any other information required to effectively provide our services.
Usage Data: We may collect information that your browser sends whenever you visit our Service ("Usage Data"). This data is collected through analytics and tracking tools such as Google Analytics and Meta Pixel. This Usage Data may include your computer's Internet Protocol (IP) address, browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, and other diagnostic data.
Tracking & Cookies Data: We use cookies and similar tracking technologies (like pixels) to track activity on our Service, hold certain information, analyze our website's performance, and for marketing purposes. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
4. Use of DataDLKR Inc. uses the collected data for the following purposes:
• To provide and maintain our Service.
• To process payments and manage client accounts and subscriptions.
• To fulfill our obligations arising from any contracts entered into between you and us, including the provision of Brand Clarity Sessions and Fractional Brand Strategist services.
• To notify you about your account and service updates.
• To provide you with news and marketing information via our Substack newsletter, from which you may opt out at any time.
• To gather analysis or valuable information so that we can improve our Service.
• To monitor the usage of our Service via analytics.
• To detect, prevent, and address technical issues.
• To comply with our legal and tax obligations in Japan.
5. Retention and Transfer of DataWe will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy and to comply with our legal obligations (for example, we are required to retain transactional data to comply with Japanese tax laws).Your information, including Personal Data, may be transferred to—and maintained on—computers located outside of your state, province, or country where data protection laws may differ. As DLKR Inc. is based in Japan, your use of our Service and submission of information represents your agreement to the transfer of data to Japan and other jurisdictions where our Service Providers operate (such as the United States). DLKR Inc. will take all steps reasonably necessary to ensure that your data is treated securely.6. Disclosure of DataWe may disclose the Personal Data that we collect under the following circumstances:
To Service Providers: We share information with third-party companies that facilitate our Service, such as for payment processing (Stripe), booking (Cal.com), client management (GetZendo.io), analytics (Google), advertising (Meta), and communications (Substack). These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Disclosure for Law Enforcement: Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities.
Business Transaction: If we are involved in a merger, acquisition, or asset sale, your Personal Data may be transferred.
7. Security of DataThe security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.8. Your Data Protection RightsYou have certain data protection rights, regardless of your location. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
The right to access, update, or delete the information we have on you.
The right of rectification. You have the right to have your information corrected if it is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to withdraw consent. You have the right to withdraw your consent at any time where we relied on your consent to process your personal information.
If you wish to exercise any of these rights, please contact us at [email protected]. Please note that we may ask you to verify your identity before responding to such requests.
9. Service ProvidersPayments: We use Stripe for payment processing. We do not store or collect your payment card details. That information is provided directly to Stripe, whose use of your personal information is governed by their Privacy Policy: https://stripe.com/privacy
Analytics & Advertising: We use Google Analytics and Meta Pixel to monitor and analyze the use of our Service and for remarketing.
• Google Privacy & Terms: https://policies.google.com/privacy
• Meta Data Policy: https://www.facebook.com/privacy/policy
Communications: We use Substack for our newsletter.
• Substack Privacy Policy: https://substack.com/privacy
Client Services: We use Cal.com for booking and GetZendo.io for client management. Their respective privacy policies govern their use of your data.
10. Links to Other SitesOur Service may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content or privacy practices of any third-party sites or services.11. Children's PrivacyOur Service is not intended for use by anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from Children. If you become aware that a Child has provided us with Personal Data, please contact us.12. Changes to This Privacy PolicyWe may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes.13. Contact UsIf you have any questions about this Privacy Policy, please contact us:
DLKR Inc.
3F Yazawa Building UFC, 3-1-9 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
[email protected]

Refund and Cancellation Policy


Last updated: September 20, 2025

1. Our CommitmentAt DLKR Inc., we are dedicated to delivering strategic services of the highest quality. Our policies are designed to be transparent and fair, respecting the investment of both our clients and our firm. Due to the nature of our services—which involve significant upfront investment in time, research, and intellectual capital—our ability to offer refunds is limited as outlined below.2. The Strategic Brand RoadmapThis is a one-time service comprising a 60-minute consultation and a customized strategy document.A full refund will be issued promptly if DLKR Inc. is responsible for a service failure. This includes failing to attend the scheduled session or experiencing technical issues on our end that prevent the consultation from proceeding as planned.You can manage your booking—to either cancel or reschedule—by using the self-service link provided in your confirmation email from Cal.com. The timing of your change will determine any applicable fees. If you provide notice more than 48 hours in advance, you may reschedule the session at no additional cost or cancel for a full refund. If you provide notice within 24–48 hours, you may reschedule the session at no additional cost; however, if you choose to cancel, a 50% cancellation fee will be deducted from your refund to cover preparatory work already undertaken. For notice provided less than 24 hours in advance, or in the case of a no-show, no refund will be issued.3. The Strategic Brand Partnership (Monthly Subscription)This is a recurring subscription service providing continuous strategic support.You may cancel your subscription at any time through your client account portal or by contacting us directly. The cancellation will take effect at the end of your current, paid billing period, and you will retain full access to all services and resources until that time. Payments for the subscription service are non-refundable. We do not provide refunds or credits for any partial subscription periods or for unused services. Once a monthly payment is processed, the service is considered active for that entire billing cycle. This policy reflects the immediate and continuous access to our strategic resources and reserved time.4. Policy ModificationsDLKR Inc. reserves the right to modify this Refund and Cancellation Policy at any time. Any changes will be posted on our website and will become effective immediately.5. Contact InformationFor any questions regarding this policy or to submit a cancellation request, please contact us at [mailto:[email protected]]().

特定商取引法に基づく表記 / Disclosure under the Act on Specified Commercial Transactions


当社は、主に米国を拠点とするお客様にサービスを提供しております。そのため、本ページを除き、当ウェブサイトは全て英語で作成されております。しかしながら、当社は日本の法人であるため、日本の法律に基づき、以下の通り特定商取引法に基づく表記を掲載いたします。We primarily serve US-based clients; therefore, our website is entirely in English, except for this page. However, as a Japanese corporate entity, we are required by Japanese law to provide the following disclosure.販売事業者 (Seller)
DLKR株式会社 / DLKR Inc.
代表責任者 (Representative Director)
DLKR
ご請求いただければ、フルネームを遅滞なく開示いたします。/ We will disclose his full name without delay upon request.
所在地 (Address)
〒150-0002 東京都渋谷区渋谷3-1-9 矢沢ビル3F
3F Yazawa Building UFC, 3-1-9 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
お問い合わせ (Contact)
メールアドレス (Email): [email protected]
電話番号 (Phone Number): ご請求いただければ、遅滞なく開示いたします。/ We will disclose it without delay upon request.
販売価格 (Price)
各サービスの販売ページに表示します。表示価格は消費税込み、米ドル(USD)表記です。
Displayed on each service's sales page. Prices include consumption tax and are in US Dollars (USD).
商品代金以外の必要料金 (Additional Fees)
インターネット接続料金その他、電気通信回線の通信に関する費用はお客様にて別途ご負担いただく必要があります。
Customers are responsible for any internet connection fees and other telecommunication costs.
お支払い方法 (Payment Method)
クレジットカード決済(Stripe) / Credit Card (via Stripe)
お支払い時期 (Time of Payment)
クレジットカード決済時(前払い)
Payment is due at the time of the credit card transaction (prepayment).
役務の提供時期 (Service Delivery)Brand Clarity Session:
決済完了後、お客様にてセッションの日程を調整いただきます。オンラインミーティングを実施し、アクションプランを記載したPDF資料の提供をもって役務提供完了とします。
After payment is complete, you will schedule the session. Service provision is considered complete upon conducting the online meeting and providing the PDF action plan document.
Fractional Brand Strategist:
決済完了後、キックオフミーティングの日程調整用リンクをお送りします。その後、GetZendo.ioを通じて継続的にタスクを遂行します。
After payment is complete, we will send a link to schedule the kick-off meeting. Thereafter, tasks will be executed continuously via GetZendo.io.
返品・キャンセルに関する特約 (Returns & Cancellations)
サービスの特性上、役務提供後の返品はお受けできません。
Due to the nature of our services, returns are not accepted after the service has been rendered.
Brand Clarity Session:
セッション完了後、内容にご満足いただけなかった場合は、セッション実施日から7日以内にご連絡いただければ、料金の全額を返金いたします。
If you are not fully satisfied after the session is complete, contact us within seven (7) days of the session date to request a full refund.
Fractional Brand Strategist Subscription:
サービスの性質上、返金は承っておりません。サブスクリプションはいつでも解約いただけます。解約は現在の請求期間の終了時に有効となり、次回の請求は発生いたしません。利用期間の一部に対する返金はいたしかねます。
Due to the ongoing nature of the work, refunds are not available for subscription services. You may cancel your subscription at any time. The cancellation will become effective at the end of your current billing period. No refunds will be issued for partially used billing periods.