Brand Foundation
Your brand is a patchwork. It shows.
A logo from one designer. Messaging from another. A voice that shifts depending on who’s writing. No clear story connecting any of it.
You’ve patched things together as you’ve grown — but now every decision feels like guesswork. Should you launch that campaign? Hire that agency? Rebrand entirely? Without a foundation, there’s no way to know.
Brand Foundation gives you that foundation. In 4–6 weeks, we’ll build the strategic core your brand needs to grow — positioning, identity, and storytelling strategy — so every decision you make flows from a clear, coherent source.
This is the work that prevents costly retooling later.
What’s included
Complete brand positioning — Who you’re for, what you stand for, and why it matters
Brand identity system — Voice, visual direction, naming guidance, and final assets (logo, design files) once everything is finalized
Storytelling strategy — The framework that brings your positioning to life across every touchpoint
How it works
We start with a kickoff call, then collaborate asynchronously via a client portal with milestone check-ins along the way. You can book a call whenever you feel the need. The engagement ends with a final presentation.
Phase 1: Positioning (Weeks 1–2)
We define who your brand is for, what makes it different, and why that matters. This becomes the strategic anchor for everything that follows.
You’ll review the work, and we’ll refine it together until you’re satisfied. Once approved, we move forward.
Phase 2: Identity (Weeks 3–4)
We translate your positioning into a tangible identity — voice, visual direction, and naming guidance that expresses who you are.
Same process: review, refine, approve.
Phase 3: Storytelling Strategy (Weeks 5–6)
We build the framework that brings your brand to life — what stories to tell, where to tell them, and how they connect to your positioning.
Final review, refinement, and sign-off.
Delivery
Once everything is approved, I deliver the final asset files (logo and design files) and a complete brand foundation document you can use to guide every decision going forward.
Investment
$4,997 (one-time)
Prefer email? Send a message to hi@thedlkr.com, and I’ll get back to you within 48 hours.
Ready to start? Order your Brand Foundation.
FAQ
How is this different from the Brand Roadmap? The Brand Roadmap is a 60-minute diagnostic — you get clarity on your most pressing challenge and a PDF with next steps. Brand Foundation is a full engagement where we build your positioning, identity, and storytelling strategy together over 4–6 weeks.
Do I need to complete a Brand Roadmap first? No, but it’s a good way to experience working with me before committing to the higher investment. If you’re already confident this is what you need, you can start here.
How long does it take? 4–6 weeks, depending on your availability and feedback speed. The process requires your input at each milestone — if you’re prompt and clear, we stay on track. If you need more time, we adapt.
Do I get the final asset files? Yes. Once everything is finalized, you receive logo files, design files, and a complete brand foundation document.
What if I want to revisit an earlier phase after it's been approved? The project moves through three phases, and we refine each one until you're satisfied before moving forward. If you want to revisit an already-approved phase later, we can discuss what that looks like based on the scope of the changes.
What’s not included? Ongoing storytelling production. Brand Foundation gives you the strategy and assets. Want ongoing support? With Brand Advisory, I guide while you execute. With Storytelling Production, I handle the work for you.
What do I need to provide? Access to your existing brand assets, time for the kickoff call and milestone check-ins, and clear feedback at each phase. The more engaged you are, the better the outcome.
What happens after we finish? You’ll have everything you need to move forward independently. If you want ongoing support, we can discuss Brand Advisory or Storytelling Production.