About Me

Learn about me, DLKR, your conversion copywriter — my story, offerings, operating philosophy, and experience.

My Story

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    Background

    Raised in Australia by English parents, my first ecommerce project was in 1996, an early dropshipping business. Since 1997, I've lived in Tokyo. In 2010, I founded DLKR Inc. to focus on serving brands seeking to position themselves for success.

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    Clients

    Most of my work has been helping Japanese agencies serving local ecommerce businesses. I help them optimize their branding, messaging, and content to maximize sales in English-speaking markets, particularly the USA.

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    Hobbies

    Even after all these years, I find Japan's capital endlessly fascinating, particularly from a visual perspective. In my free time, I indulge in my hobby of photography — shooting street scenes, cityscapes, nature, architecture, and more.

DLKR Working

My Offerings

Learn how I help brands revitalize their narratives and rediscover their voices, crafting authentic stories that captivate target audiences by reading my blog.

Shop my books, courses, and templates. Perfect for those who prefer a DIY approach to building an unforgettable brand presence.

Discover my services for D2C ecommerce brands, including audits (get a detailed review and tips), coaching (discuss your issues and get advice), and writing (copy and content).

My Philosophy

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    Mission

    I empower D2C ecommerce brands with the power of words, providing education and expert copywriting services to enhance their market presence.

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    Vision

    My vision is to be a key player in elevating ecommerce brands through superior copywriting, helping them stand out and succeed in a crowded marketplace.

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    Values

    I am committed to upholding the principles of transparency and quality in every aspect of my work and relationships with clients, customers, and partners.

Niche Experience

I've written copy for D2C ecommerce brands in a broad range of product categories, including:

  • Art & Antiques

  • Beauty & Personal Care

  • Electronics & Gadgets

  • Fashion & Apparel

  • Food & Beverage

  • Health & Fitness

  • Home Goods & Furniture

  • Jewelry & Accessories

  • Niche & Specialty

  • Outdoor & Adventure

  • Stationery & Office Supplies

 FAQs

    • Legal Entity: The company, a limited stock corporation (known as kabushiki kaisha in Japanese), was incorporated in May 2010 to help me work more formally with corporate clients.

    • Staff: It's just me — no employees. I do all the writing work myself.

    • Office: I have a virtual office address in Shibuya, Tokyo, but I work from home.

  • As a child in Australia, I was introduced to Japanese culture through judo classes at the local YMCA. I became fascinated with Japan during a high school trip in 1989 and pursued my studies in the language through university.

    Prior to graduating from university, I applied to work at a Tokyo software startup and came here in 1997. This is a great place to live once you figure out how things work.

  • Writing has always been a skill I enjoyed, and I love how ecommerce combines creativity and commerce, empowering store owners to connect with customers.

  • Yes. I was raised by English parents in Australia and was exposed to American English from a young age. Since moving to Japan in 1997, I have mainly used US English in my writing. However, I am flexible and can use UK or other English if requested.

  • AI can augment copywriters in various parts of the process, such as ideation, summarizing, producing rough drafts, and proofreading.

    However, humans are still necessary for vetting and editing the output. Only a human can truly comprehend a brand's philosophy, the target audience, and various contextual issues.

    Thus, modern copywriting is a collaboration between AI and humans.

Contact Me