Privacy Policy

This Privacy Policy describes how thedlkr.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. This Privacy Policy refers to any information that uniquely identifies an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Device Information:

• Examples of Personal Information collected include the version of the web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

• The collection aims to load the Site accurately for you and perform analytics on Site usage to optimize our Site.

• Source of collection: This information is collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

• Disclosure for business purposes: Shared with our processors, Stripe and PayPal.

Order Information:

• Personal information collected includes name, billing address, shipping address, and payment information (credit card numbers, email addresses, and phone numbers).

• Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, provide you with invoices and order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

• Source of collection: collected from you.

• Disclosure for business purposes: Shared with our processors, Stripe and PayPal.

Customer Support Information:

• Personal information collected includes name, billing address, shipping address, and payment information (credit card numbers, email address, and phone number).

• The purpose of the collection is to provide customer support.

• Source of collection: collected from you.

• Disclosure for a business purpose: to vendors used to provide customer support.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

As described above, we share your Personal Information with service providers to help us provide services and fulfill our contracts with you. For example:

• We use Squarespace to power our online store. You can read more about how Squarespace uses your Personal Information here: https://www.squarespace.com/privacy.

• We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or protect our rights otherwise.

Behavioural Advertising

As described above, we use your personal information to provide targeted advertisements or marketing communications that may interest you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through cookies or similar technologies (which you may consent to, depending on your location).

For more information about targeted advertising, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads

• GOOGLE - https://www.google.com/settings/ads/anonymous

• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

• The Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/

Using Personal Information

We use your Personal Information to provide our services to you, which include offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent;

• The performance of the contract between you and the Site;

• Compliance with our legal obligations;

• To protect your vital interests;

• To perform a task carried out in the public interest;

This is for our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling) when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making with a legal or otherwise significant effect using customer data.

Our processors, Stripe and PayPal, use limited automated decision-making to prevent fraud that does not legally or otherwise significantly affect you.

Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

• A temporary denylist of credit cards associated with deny-listed IP addresses persists for a few days.

Selling Personal Information

Our Site DOES NOT sell Personal Information, as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you want to exercise these rights, please contact us using the information below.

Your Personal Information will be initially processed in Ireland and transferred outside Europe for storage and further processing, including Canada and the United States.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you want to exercise these rights, please contact us using the information below.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

We use various cookies to optimize your site experience and provide our services.

A cookie is a small amount of information downloaded to your computer or device when you visit our Site. We use several cookies, including functional, performance, advertising, social media, or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). You don’t have to re-enter this information when you return to the Site or browse from one page to another. Cookies also provide information on how people use the website, whether it’s their first time visiting or frequent visitor.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing, and persistent cookies last until they expire or are deleted. Most cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Removing or blocking cookies can negatively impact your user experience, and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. More information on how to modify your browser settings or block, manage, or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Also, blocking cookies may not wholly prevent sharing information with third parties, such as our advertising partners. To exercise your rights or opt out of specific uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that there is no consistent industry understanding of responding to “Do Not Track” signals, so we do not alter our data collection and usage practices when detecting such a signal from your browser.

Changes

We may update this Privacy Policy occasionally to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us using the details provided below:

• Company Name: DLKR Inc.

• Email Address: hi@thedlkr.com

• Office Address: UCF, 3F Yazawa Building, 3-1-9 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan

• Company Number: 7011001065074

If you are dissatisfied with our response to your complaint, you can lodge your complaint with the relevant data protection authority. You can contact your local data protection authority or our supervisory authority here: https://www.ppc.go.jp/en/.