Services

Work with me

I help DTC founders close the gap between a great product and an underbuilt brand — through positioning, identity, and storytelling. Always in that order. Two services — one to assess where your brand stands, one to build it from there.

When you work with me, you work with me. No junior teams. No handoffs. No layers between you and the thinking.

I've been based in Tokyo for close to three decades. That distance is the point — outsiders see what insiders miss.

Brand Diagnostic

A clear-eyed assessment of where your brand stands today. I review your full online presence and record a private walk-through video. You get a PDF report with prioritized recommendations and a 60-minute strategy call to talk it through. I deliver everything within 10 business days.

This isn't a strategy call — it's a structured assessment of your full brand presence. You get a report and recording you can share with your team. Best if you want an honest outside perspective before committing to deeper work.

Brand Partnership

Your dedicated brand strategist — for as long as you need one. We start with a 90-minute kickoff call, then build your brand's strategic foundation: positioning, then identity, then storytelling, in that order. Most brands move through the foundation in two to four months.

Once your foundation is approved, I stay on as your strategic partner. I produce your brand's storytelling — articles, newsletters, social, scripts — and apply your strategy to your website and social profiles. Same strategist, no handoff to a content team or developer.

Includes a weekly 60-minute strategy call with follow-up and async access through your client portal with a 48-hour response time. You get your own project board for briefs and requests — most delivered within 5 days. Additional calls available on request.

Month-to-month. Pause or cancel anytime — just email me. Cancellation takes effect at the end of your billing period. No refunds for partial months.

If you're not satisfied with the work in any given month, tell me before your next billing date. I'll revise the work or refund the month — your choice.

Best if you want consistent strategic support without hiring full-time.

Is this for you?

I work with premium, founder-led DTC brands — usually in the $2M–$10M revenue range. Considered purchases where craft, quality, and aesthetics matter.

This is a good fit if:

• Your product has real craft and clear product-market fit — but growth has stalled
• You're established enough to invest in getting the brand right, but don't have strategy in-house
• You want a strategist who challenges your assumptions, not one who takes orders
• You've heard yourself say: 'We sound like everyone else' or 'We've outgrown our brand but don't know how to evolve it.'

This probably isn't the right fit if budget is your primary decision filter. It's also not for founders who want someone to execute tasks while they call the shots. This work goes deepest when the fit is right — for both of us.

If you're not ready for hands-on work yet, start with my newsletter — it's where I share the same thinking, for free.

Not sure where to start?

Book a free 15-minute discovery call. I'll point you in the right direction — even if that's not working with me.

Prefer email? Send a message to [email protected]. I'll get back to you within 72 hours.

FAQ