Site Audits

Get advice on how to improve your site from the perspective of your ideal target customer. Tailored for D2C ecommerce brands.

What I'll Cover

  • Branding icon

    Branding

    A wholistic assessment of all elements, including naming, visual identity, media, content, and overall tone/image.

  • Structure icon

    Structure

    Confirming each step of the buyer's journey to identify areas for optimization and enhancing the user experience.

  • Copywriting icon

    Copywriting

    Ensuring the information, content, and writing style on each part of the site are optimal for their context and purpose.

Clarity

What You'll Get

Video: A 15-minute walk-through showing each issue and providing clear suggestions for improvement.

Notes: A document that includes all identified issues, suggested solutions, and links to any recommended resources, tools, or examples.

Support: For one week after delivery, you can send me follow-up questions via email.

  • Actionable ideas for UX and structure

  • Callouts for copy opportunities

  • Design and flow recommendations

  • Insights on improving your funnel

FAQs

What things will your audit cover?

I'll approach your store through the eyes of a first-time visitor who matches your ideal customer profile. I'll identify all items that might be limiting sales and return visits. Each issue will be explained, and a solution will be recommended.

How much time will it take?

Once your order is received, I will deliver your video with an accompanying notes document within 72 hours.

What will be in the video?

In the video, I'll show and explain the issues on your site and offer solutions, speaking as if I'm a first-time visitor who is your ideal customer. The main points are usually covered in less than 10 minutes, but I aim for clarity and detail, so it might be slightly longer. Typically, a 15-minute video works best, as anything over 20 minutes can be too much.

What will be in the notes?

The purpose of the notes is so that you can watch the video without having to keep stopping and writing things down. It will include all details covered, including links to any resources you might find useful.

Is my store suitable for an audit?

I have experience reviewing ecommerce stores at all stages, including pre-launch, post-launch, and long-established stores.

What data sources will you analyze?

Rather than looking at your site's various data, stats, or analytics, I'll review it from a qualitative and subjective perspective. The focus will be the user experience from the perspective of a first-time visitor.

Can you also critique our social media and blog content?

Yes, this is included in the package. If there is anything in particular that you would like me to focus on, you can let me know when you order.

Can I change my order or get a refund?

No. All purchases are final, and no refunds will be provided. This is because I will be spending considerable time researching your site, creating the walk-through video, and compiling the notes.

Order an Audit

Public

Choose this option if you permit me to publish your audit as a case study.

Private

Choose this option if you want your audit kept 100% confidential.